LG UltraWide Monitors | Environmental Product Photography for LG Electronics
Commissioned by LG Electronics, this photograph was created for an advertising campaign featuring the company's UltraWide monitors within a contemporary residence in Echo Park, Los Angeles. The assignment was designed to demonstrate how premium display technology integrates naturally into architecturally designed living spaces, appealing to creative professionals, designers, filmmakers, photographers, and anyone who values both performance and refined aesthetics. LG's UltraWide monitors are recognized for their expansive 21:9 aspect ratio, providing increased screen real estate for multitasking, content creation, and immersive visual experiences.
Rather than isolating the product against a studio backdrop, the photograph places the monitor within a thoughtfully designed residential environment where architecture, furniture, and natural light complement the monitor's clean industrial design. The composition balances technology with contemporary interiors, creating an image that feels aspirational, authentic, and relevant to the way modern creative professionals live and work.
This commission reflects Matthew Roharik's expertise in environmental product photography for technology companies, luxury brands, and commercial clients. By combining sophisticated interior environments with carefully crafted lighting and composition, his work elevates products beyond their technical specifications, telling visual stories that connect design, innovation, and lifestyle.