Fabritec Custom Window Treatments by Tony Wei | Dwell Magazine Photography
Commissioned by Fabritec, this photograph was created for an advertising campaign featuring custom window treatments designed by Tony Wei and published in Dwell magazine. The assignment focused on presenting handcrafted draperies and window coverings within a beautifully designed residential interior, demonstrating how thoughtfully selected textiles and architectural details transform natural light, define space, and elevate the character of a home. Fabritec has collaborated with interior designers and trade professionals for more than five decades, creating custom window treatments distinguished by craftsmanship, quality, and refined design.
Rather than treating the window coverings as isolated products, the composition celebrates the dialogue between architecture, interior design, furnishings, and light. Every element was carefully composed to reveal how custom draperies become an integral part of the home's design language, balancing elegance, texture, and function while complementing the designer's vision. The resulting image communicates both the craftsmanship of the product and the atmosphere of the completed interior.
This commission reflects Matthew Roharik's expertise in photographing luxury interiors, architectural details, designer furnishings, and premium home products for interior designers, manufacturers, luxury brands, and editorial publications. His work combines an editorial eye with commercial precision, creating imagery that supports advertising campaigns, design portfolios, and publication in leading architecture and interior design magazines.