ABOUT Matthew Roharik Los Angeles Advertising and Editorial Photographer
About Matthew Roharik
Matthew Roharik is an award-winning Los Angeles commercial photographer specializing in luxury product, still life, beauty, fragrance, jewelry, interiors, and advertising photography. He creates refined, meticulously crafted imagery for brands, agencies, and publications where exceptional lighting, thoughtful composition, and uncompromising attention to detail make all the difference.
Working with advertising agencies, creative directors, art directors, designers, producers, and luxury brands, Matthew believes the best photography comes from a genuine collaboration between client and creative team. Every project begins by understanding the story behind the product and the goals of the campaign, then building imagery that is visually striking, strategically effective, and crafted to elevate the brand.
Known for solving complex lighting challenges, Matthew photographs everything from reflective luxury products and fine jewelry to cosmetics, fragrance, and architectural spaces. His technical approach is paired with a strong design sensibility, allowing him to create images that feel both timeless and contemporary.
Clients frequently describe Matthew as one of the easiest photographers to work with. His productions are organized, collaborative, and relaxed, creating an environment where clients feel confident, creative ideas flow naturally, and everyone enjoys the process. He believes that great work comes from great energy on set, and that a positive atmosphere is just as important as technical excellence.
Beyond commercial advertising, Matthew has photographed museum-quality mineral collections, rare works for private collectors, and significant collections for global auction houses. These projects reflect the same precision and craftsmanship that define his commercial work, while reinforcing his reputation for creating images that reveal extraordinary detail, texture, and materiality.
Whether producing a single hero image or an integrated advertising campaign, Matthew brings curiosity, craftsmanship, and a collaborative spirit to every assignment. His goal is simple: create memorable photography that helps brands stand apart while making the creative process enjoyable for everyone involved.
Based in Los Angeles, Matthew is available for commercial photography assignments throughout California and worldwide.
Notable Clients and Publications
APPLE
CBS
CHASE
COSMOPOLITAN
DUPONT
ELI LILLY
ELLE
ENTERTAINMENT MAGAZINE
ESPN
FORBES
GENERAL MOTORS
HALLMARK
HEALTHY LIVING
INC. MAGAZINE
KRAFT
LEARJET
LG
LIMITED BRANDS
LONELY PLANET
MARIE CLAIRE
MERCK
MTV
NATIONWIDE INSURANCE
NEST NEW YORK
NEWSWEEK
PLAYBOY
REVLON
ROBB REPORT
SEVENTEEN
SPORTS ILLUSTRATED
TEEN VOGUE
THE HOME DEPOT
THE NEW YORK TIMES
VICE
VOGUE
WALMART
WENDY'S
WIRED
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